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© 2026 pur.AG — All rights reserved.
OPTI.
MIZE
YOUR
DAY
NIGHT
LIFE
Welcome to opti-life – your platform for holistic health and fitness.
Made with
in Germany
and South Africa
We are proud to have created an optimal collaboration combining German technology, South African trainers, and experts from both countries. Thank you!
OPTI.GO
Shop

OPTI.GO

Energy. Focus. Well-being.
56 active ingredients
Energy, focus & immune system
3 sachets daily (20 g)
ZAR 180.00
Orange
Shop now
OPTI.DAY
Recommended

OPTI.DAY

Fully covered, 24 hours a day.
Day & night covered
Better value than buying separately
One simple routine
ZAR 1,999.00
Orange
Shop now
OPTI.NIGHT
Shop

OPTI.NIGHT

Energy. Focus. Well-being.
56 active ingredients
Energy, focus & immune system
3 sachets daily (20 g)
ZAR 1,900.00
Apple
Shop now
OPTI.Creatine
Recommended

OPTI.Creatine

Fully covered, 24 hours a day.
Day & night covered
Better value than buying separately
One simple routine
ZAR 399.00
Neutral
Shop now
8 weeks to more energy
Eat right. Train smart. Feel powerful.
Forget calorie counting and crash diets. Road to Power is built on one simple idea: a steady supply of nutrients instead of restriction. Feed your body regularly, keep your energy high, and weight loss happens as a natural side effect.
Eat more, not less – stable energy instead of hunger and stress
Lose weight through energy – fat loss and muscle gain as a bonus
Live training – coming soon, for beginners of every age and fitness level
Weekly seminars & Q&A – coming soon, with Manuel Eckardt and Dr. Volker Zitzmann
Start your Road to Power
Brain energy, mood & anxiety
Is your brain running on empty?
Your brain makes up about 2 % of your body weight, yet uses about 20 % of your energy. When it runs low, that can show up as low mood, anxiety and poor sleep. Manuel Eckardt's seminar, interactive diagrams and the current evidence show how fuel and feelings connect.
Why your brain is an energy organ – and what it runs on
Blood sugar, stress and anxiety – how they connect
A refuel plan you can test this week
Explore Running on Empty
The Story Behind Opti
A Decision Made With the Heart
After 17 years building pur-life into one of Germany's most trusted health brands, Manuel Eckardt moved his family to South Africa — not with a business plan, but with a feeling he couldn't ignore.
„I had never felt so at home in a place I had never lived."
He brought world-class formulation expertise and a fully local South African team together — one mission, two continents, no compromises.
Read the Full Story
Opti Store
Your Path to Vitality – Day & Night
Invest in your performance, health, and well-being with OPTI.DAY and OPTI.NIGHT. Developed by experts and rooted in scientific research, these unique formulas provide comprehensive nutrient support around the clock. OPTI.DAY fuels your body with essential vitamins, minerals, and active compounds for lasting energy, focus, and vitality throughout the day. OPTI.NIGHT supports deep, restorative sleep and nightly regeneration, helping you recover, reduce stress, and wake up refreshed. Together, they form the perfect duo for a stronger, healthier, and more vibrant life – day after day, night after night. Start your journey today and experience the power of complete 24-hour support.
DISCOVER OPTI PRODUCTS
Your Goals. Expert-Guided. At Home.
Five disciplines — weight loss, mobility, muscle building, endurance, and recovery. Each coach is a certified specialist who brings deep expertise to every session. Studio-grade instruction, structured programmes, precision guidance. No compromises, no guesswork.
Every coach has trained specifically to guide exactly their area of fitness. Whatever your goal, there's a programme and a specialist built for it. Premium coaching — structured progressions, precise technique cues, and real guidance through every phase. You choose when, where, and how.
Browse Workouts
OPTI COACHES
Meet the Team
Certified specialists — not generalists. Every coach brings deep expertise in their discipline to guide your training with precision and purpose.
OPTI ACADEMY
Keep growing
Expert-Led Content
Articles, videos, and courses from doctors, scientists, and elite coaches.
Science-Backed Insights
Every recommendation grounded in peer-reviewed research and clinical evidence.
Interactive Learning
Live sessions, workshops, and Q&A with our team of health professionals.
Explore Academy
OPTI WORKOUTS
Expert Coaching for Every Training Goal
Lose weight, build muscle, improve mobility or endurance — opti's specialist coaching team delivers studio-quality training programmes for every goal, from home.
Patrick
Full Power Nice-Guy
16 years of coaching experience, professional rugby background and a scientific approach to mobility, strength and pain-free movement.
Tess
Pure Strength Coach-Mom
NASM-certified personal trainer from Somerset West specialising in strength and resistance training for men and women aged 35–60. Real coaching. Real results.
Chanelle
Pain whisperer from Botswana
11 years of rehab expertise. Smart training for beginners, seniors & injury recovery. Move better, feel stronger, live pain-free.
Sam
Calm Strong Ocean-Soul
Pilates coach from South Africa. Mindful movement, real results — for every body, every age.
Tyron
Quiet Storm from Somerset
Strength & Conditioning Coach from Cape Town with 6+ years of experience. No quick fixes — just systems that actually last. For those who want more than just a training plan.
Mishka
Tough Ocean Soul Warrior
Mishka O'Brien represented South Africa at the ISA World Champs, won her first MMA fight, and now coaches with the mindset that got her there. Meet Mish.
Dr.Volker
Scalpel-Precise Supplement Visionary
Board-certified surgeon, orthopaedic and sports medicine specialist with 22+ years of clinical experience. The mind behind every formulation.
Chanelle
Patrick
Tyron
opti Coaches
Tess
OPTI.DAY and OPTI.NIGHT
Dr.Volker
Sam
NEW
Road To Power
SEMINAR
Running on Empty – Brain Energy, Mood & Anxiety
Mishka